Lieutenant Colonel (Res.)
Social Media Expert
Following a career encompassing twenty-five years in the Israel Defense Force, always on the forefront of crisis, controversy, and conflict, Peter provides consultancy services in the fields of crisis communications, strategic communications, social media, and reputation management.
Prior to retirement from the Military, Peter Lerner was the Israel Defense Forces Spokesperson for the foreign media. He led a staff of over 70 that communicated to the world about the IDF, across traditional and social media. Peter’s job was especially highlighted in crisis situations. The crises are frequent, fast-paced and media attention grabbers. In the summer of 2014, Newsweek suggested that Peter has the “worst media job in the world” but is “a breath of fresh air, bringing new clarity and professionalism” to military relations with the media. The British Sunday Express called Peter “Israel’s other Iron Dome” due to his deflecting attacks on Israel during the fierce media-saturated Gaza conflict.
In March 2016, the JTA ranked Peter 5th among its most influential people on ‘Jewish Twitter’ list. In November 2017, the Jewish News ranked Peter 18th on it’s “Aliyah 100” list of flag bearers who made a significant contribution to shape the State of Israel. Peter is 45, lives in Ramat Gan, a suburb of Tel Aviv with his better half Liat, daughter Noya and dog Nina.